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  • 📚 Wealthy & Well-Known Pt. 2, Podcast Book Recs, and The Dangerous Lie About Sunlight.

📚 Wealthy & Well-Known Pt. 2, Podcast Book Recs, and The Dangerous Lie About Sunlight.

A&B #254

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📚 Book Summary:

This week’s book is “Wealthy & Well-Known” by Rory & AJ Vaden (part 2).

I found this book so valuable that I wanted to share a few additional lessons from it.

Here are 3 MORE lessons from the book:

📖

1) How To Come Up With 100+ Content Ideas

If you’re a new content creator, or even an established one, you might feel like you have no ideas for content.

Here’s Rory and AJ’s solution to that:

Make a list of every question people have about your area of expertise and answer each question one at a time.

You should be able to come up with 50 or more questions in less than 30 minutes. If you get stumped, ask your team, customers, or even AI for some questions to add to your list.

Then follow the QAC protocol:

  1. Question: Start the video or post with a question to hook people in.

  2. Answer: Spend a few minutes providing the answer to the question.

  3. Call to Action: Tell the audience what they should do next, such as subscribe or tap the link in your bio to join your email list.

It’s that simple.

And if you want to 2x your content output, you can answer each question as a short video and then transcribe each video and repost it as a text answer in the future.

And just like that, you have 100+ pieces of content for the year.

📖

2) How To Build Your Brand FAST

Now that you have a system for easily creating content ideas, here’s the secret to growing your audience quickly:

Give away all of your best stuff for free.

Yup, you’ve read that right. Share your most valuable lessons with your audience for free.

When you share your best lessons and insights with people, they will be thankful, trust you more, and perhaps even follow you.

But if you put your best content behind a paywall or save it for later, you’ll end up sharing only mediocre content, which will make it difficult to develop a passionate following.

And at first, it might seem counterintuitive to teach everything you know for free, for fear that no one will ever buy anything from you.

But it’s important to remember that people don’t pay for information, they pay for organization and the application of information.

For example, I’ve posted the vast majority of my reading tips, tricks, and tactics on my Twitter, Instagram, and LinkedIn.

BUT I’ve also created thousands of posts that you’d have to scroll through to find each lesson. Having to scroll through several years of content would take you several weeks or even months to organize all that information.

And my reading tips on social media are short since people expect the content to be 280 characters or under 60 seconds in length.

But in my reading course, all of the information is organized by topic and has an in-depth video lesson with real-world examples and practical advice.

And the results speak for themselves. Over 600 people have bought the course, and it has dozens of 5-star reviews.

So for now, focus on sharing your most valuable lessons for free with your audience.

Later down the road, you can organize that information and help people apply it, and you’ll get rewarded for doing so.

📖

3) How To Turn Reputation Into Revenue

In the book, the authors share 5 primary ways you can monetize a personal brand.

Their framework is called P.A.I.D.S:

  • Products: Sell things like merch, workbooks, inventions, etc.

  • Ads/Affiliates: Sell ads on podcasts, videos, social media, etc.

  • Information: Sell courses, memberships, certifications, etc. 

  • Deals: Land a brand deal, book deal, TV deal, etc.

  • Services: Offer paid coaching, consulting, speaking gigs, etc.

Funny enough, I didn’t realize I had done all 5 of these strategies until I read their book.

If you’re just starting your personal brand and don’t have a large audience, my advice would be to offer 1-on-1 consulting and expand from there:

  1. Charge $25 or $50 an hour to teach people what you know.

  2. Collect testimonials from those people.

  3. Raise your rates.

  4. Repeat.

If you want to dive deeper into building or monetizing your personal brand, I highly recommend diving into Rory and AJ’s book.

Actionable Advice

1) The easiest way to come up with content ideas is to answer all of the questions your followers have about your domain of expertise.

2) The easiest way to build a loyal and passionate audience is to give away all of your best content for free.

3) The easiest way to monetize your personal brand is P.A.I.D.S: Products, Ads, Information, Deals, and Services.

💎 Weekly Gem:

This is a must-listen podcast about the benefits of sunlight.

Sunlight exposure can improve your eyesight, mood, and immune system, all while decreasing your chance of major diseases and cancer.

It’s with Roger Seheult, a 4x board-certified doctor (Internal Medicine, Pulmonary Diseases, Critical Care Medicine, and Sleep Medicine), so he’s a legitimate source to learn from.

He’s also an incredible storyteller and breaks down complex scientific research into simple terms that anyone can understand. Highly recommend this podcast.

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