A&B #35

Hey friends,

Happy Sunday.

I've been getting a lot of emails asking for previous issues of the newsletter, so if you'd like to read past editions, you can find the

archive here

.

Here are a few cool things you may have missed:

1)

2)

3) I'm writing a short

ebook

about how to create great content and build a following on social media.

• I've built an audience of: 100k+ followers on Instagram, 25k+ on Twitter, and 14k+ on TikTok. Now I want to share the most important lessons I've learned about content creation and building a following.

• Think of this ebook as "The 22 Immutable Laws of Marketing" but for social media.

• If you're a content creator or aspire to be one, you'll find this book insightful.

  • Preorder it now for $10 (price will jump to $15 once published).

Alright, let's talk books.

📚 Book Lessons:

This week I read The Dip by Seth Godin. It's a short book that teaches you when it's okay to quit and when it's in your best interest to stick with things.Here are 3 lessons from it: 1) Be Aware of 'The Dip'Starting anything new is fun and exciting. But then the dip happens. This is the rough patch you have to get through before achieving your big goal. It's the middle of the marathon when the excitement of the starting gun is a dim memory, and the joy of the finish line is a distant dream. It's the fifth job interview where they never call you back. It's the new band playing to an empty club in the middle of nowhere. However, just because things get tough, it doesn't mean you should quit. The people who are successful are the same people who didn't quit when they encountered the dip. And if you can get through it, you'll be well rewarded for it.2) It's Okay To Quit (sometimes)Quitting isn't necessarily a bad thing. It's okay to quit a dead-end job. It's okay to quit smoking cigarettes. It's okay to quit an advertising strategy that isn't providing positive ROI. Winners quit all the time, the secret is to make sure you're quitting the right stuff.It's also important to remember that quitting isn't the same as failing. Michael Crichton quit his postdoctoral fellowship after finishing Harvard Medical School to try to become a writer. Was he a failure? Nope. He went on to become a bestselling author and his books have sold over 200 million copies worldwide to date.3) Ask Yourself These Questions Before QuittingBefore you quit something, ask yourself: Am I panicking?Quitting when you're panicked is dangerous because it causes you to make an emotional decision instead of a rational one. You can always quit later so wait until you're done panicking before you make a final decision.  Am I making progress?To succeed at anything, you've got to make some sort of forward progress, no matter how small. If your book has been rejected by several publishers but each time you rewrite it based on their feedback and it gets a little bit better, that's progress. As long as you keep at it and keep improving, sooner or later, not quitting will pay off.

✅ Actionable Advice:

1) Be aware of the dip.

• When the fun new project you started becomes difficult, be aware that you've entered the dip.

• Don't quit just because things have gotten hard. Stay with it and you'll be well rewarded in the end.

2) Remember that winners DO quit.

• Quitting is not the same thing as failing.

• It's okay to quit a dead-end job, a project that isn't working, or a habit that isn't benefiting you in the long run.

3) Before you quit, ask yourself these two questions:

• Am I panicking?

  • If the answer is yes, wait till you calm down before making a final decision.

• Am I making progress?

  • If the answer is no, you may want to consider the opportunity cost of putting in time and effort into a project that isn't paying off.

🎧 Podcast Update:

I'll be releasing my podcast with John David Mann later this week.John is the co-author of 30+ books including The Go-Giver, The Latte Factor, Mastering Fear, and many more awesome books.For now, here's a clip with 6 tips on how to overcome writer's block from John.

📖 Reading Lesson:Here are 20+ tips on how to read more books (without getting lucky).

⭐️ Weekly Quote:If one of your biggest problems in life is having too many books and not enough time to read them all...Then I’d say you have a pretty good life.(source)

🙏 Support:This week's newsletter is made possible by The Daily Upside.Want to stay connected with the business world without having to read dozens of articles every day?Me too.That's why I read The Daily Upside. It's a free daily newsletter that covers the most important stories in business in a style that’s engaging, insightful, and fun If you want to know what's going on in the business world, this is the newsletter for you.Sign up for free here.

Thank you for your support everyone, I'll see you next Sunday!Read on,Alex W.