📚 A&B #169

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👋 Hey everyone,

My course “The Art of Reading” is now available for preorder!

If you’re super busy here’s the TL;DR:

• This course will teach you how to find amazing books, build a consistent reading habit, stop getting distracted while reading, take notes while reading, apply the lessons you’ve learned, and so much more.

• The course will contain all of my best reading tips, tricks, and tactics after being a reader for 5+ years and reading 350+ books.

• It also has a 100% money-back guarantee so you can go through it and if you don’t like it, I’ll refund you no questions asked.

The course costs $197 BUT I’m running a Black Friday deal and taking 50% off until tomorrow night.

35+ Readers have already signed up.

Preorder the course and save 50% here!

The course will be officially released on Jan. 2nd, 2024.

📚 Book Summary:

This week's book is "$100M Leads” by Alex Hormozi.

Hormozi’s books have so much value they are worth rereading (and writing about) multiple times. Tip: You can listen to “$100M Leads” for free here.

Here are 3 more lessons from the book:

📖

1) To Learn A New Skill Follow The Rule of 100

Here’s Hormozi’s life hack for learning any new skill: Spend 100 minutes a day practicing the skill for 100 days.

The beauty of this formula is that it’s simple, effective, and can be applied to any skill:

• Spend 100 minutes every day doing cold calls for 100 days to become a skilled salesperson.

• Spend 100 minutes every day creating content for 100 days to become a better content creator.

• Spend 100 minutes writing every day for 100 days to become a proficient writer.

• Spend 100 minutes making paid ads every day for 100 days to become a pro at paid aids.

“If you’re willing to suck at anything for 100 days in a row, you can beat most people at most things.” –Alex Hormozi.

📖

2) We Need To Be Reminded More Than We Need To Be Taught

If you’re a content creator you might feel like you’re constantly repeating yourself to your audience.

But here’s the thing, if you think 100% of your audience listen 100% of the time then you’re a silly goose (Hormozi’s own words haha).

For example, Hormozi’s book “$100M Offers” has been out for 2 years now and sold 300,000+ copies. Yet, he still posts about the book every single day. Why? Because after surveying his audience, he found that 20% of his audience didn’t know he had a book out.

I’ve noticed a similar result with my audience.

One example of this is my note-taking video.

I’ve reposted it several times over the years and even though I’ve seen it dozens of times, every time I reshare it it goes viral because there are tens of thousands of people who haven’t yet seen it.

This is something all content creators do:

• Andrew Huberman constantly reminds people to spend more time getting natural sunlight.

• Ryan Holiday constantly reminds people to change what they can and accept what they can’t.

• Jocko Willink constantly reminds people that discipline equals freedom.

So when you start to feel bored of repeating yourself, take it as a good sign that you’re on the right path and keep sharing the same message.

📖

3) Give, Give, Give Until They Ask

Gary Vaynerchuk popularized the idea of “Jab, jab, jab, right hook.”

It’s the idea that you want to give value to your audience many times before asking them to buy something from you. You deposit goodwill by providing quality content, then withdraw from it when you ask them to buy something.

Once you understand this concept, you’ll see it everywhere:

• TV shows have 13 minutes of ads for every 60 minutes of air time. That means they give 47 mins of value, then spend 13 mins asking for you to buy things from them.

• On Facebook, the platform shows you 4 pieces of content for every 1 ad.

• On TikTok, the platform shows you 3 videos for every 1 ad.

Following this formula is a good way to make a living, but Hormozi has an even better strategy: Give, give, give until they ask.

The more stuff you give and share, the faster you’ll grow. And if you keep giving without asking for anything in return, eventually people will start asking you how they can support you.

People will start asking you if you have a book, one-on-one coaching, or some other product that they can buy to support you.

This is essentially the reason behind why I built a reading course.

For the past 5+ years, I’ve shared countless reading tips and hundreds of people have messaged me asking for more in-depth tactics and if there’s a place where they can find all of my best tips in one spot.

So, keep giving people value until you’ve given so much that they want to pay you back for it.

✅ Actionable Advice:

1) To become proficient at a new skill follow the rule of 100:

• Spend 100 minutes working on the new skill for 100 days straight.

  • By the end of it, you’ll be better at that skill than the vast majority of people.

2) Repost your best content:

• Review all of your top-performing content from the past year or two and start reposting it.

3) Keep giving people value until they ask how they can support you:

• Then turn their requests into products or offers (ex: coaching calls, courses, etc).

📖 Reading Lesson:

7 Deadly Reading Sins (avoid these mistakes to become a 10x better reader).

💎 Weekly Gem:

Product: Two Life-Changing Books You Can Read For Free

My friend Eric Jorgenson is the author of two amazing books and he’s uploaded both of them on the internet so that anyone could read them for free.

Click the links below and scroll down on the website and you’ll see the download for free options, enjoy!

• Read “The Almanack of Naval Ravikant” for free here.

• Read “The Anthology of Balaji” for free here.

Thank you for your support, I'll see you next Sunday!

Read on,

Alex W.7