A&B #109

View this email in your browser.

🙏 Support:This week's newsletter was made possible by Ship30for30.If you're looking to start writing online I highly recommend Ship30for30. It's my favorite writing course & community. If you want to create better content or grow your personal brand, this course is a must for you.Use code "ALEX" to save $100 on their next cohort.And if you’re on the fence, just read these testimonials from their 5,619 successful alumni!PS: Even if you don't sign up for their cohort, I highly recommend checking out their Ultimate Guide To Start Writing Online–it's 100% free, get it here.

👋 Hey everyone,

Here are a few popular posts you may have missed:

• 10 Key takeaways from "Go For No!

• 10 Visuals that will motivate you to read a book.

• 20 Books Balaji Srinivasan recommends reading.

• 15 Interviews to better understand the crazy/genius mind of MrBeast.

📚 Book Summary:

This week's book is Go for No! by Richard Fenton & Andrea Waltz.This is a super short book (80 pages) that will teach you how to become a better salesperson. If you enjoyed The Go-Giver, you'll like this book.  Here are 3 lessons from it:1) The Customer Should End The Sale, Not YOUThe authors tell a story about a young salesman working in a clothing store when one day a well-dressed gentleman enters and says he needs a whole new wardrobe. The young salesman jumps at the opportunity to help the man and gets him a suit, three shirts, six ties, a pair of shoes, and a belt. He rings up the customer and then brags to the manager about how he made the store $1,000 in less than one hour.The manager, however, wasn't impressed. The young salesman was confused and asked what was wrong. The manager replied by asking the salesman what the customer said no to."Nothing. The customer didn't say no to anything," responded the young salesman. "So, then how did you know he was done?" said the manager.Although the customer had said yes to several items and spent over a thousand dollars in the store, the young salesman made the mistake of closing the sale even though the customer hadn't said no to anything else.Who knows if the customer also needed a coat, cufflinks, gloves, or something else? "The salesperson never decides when the sale is over; the customer does," advised the manager. 2) "No" Is Not A Dead EndMost people are so afraid of getting rejected from a potential job, date, or sale, that they don't even ask.They think that there are two options when they ask for something: success on one side (Yes) and failure on the other (No). But that's the wrong way to think about it–it's not binary, it's linear.It's not: Success ← Me → Failure It's: Me → Failure → Success Yes is the destination, but No is how we get there.And studies back this up–research shows that 60% of all customers say "No" four times before they say "Yes." You shouldn't give up on a job or sale just because you got turned down once. Think about how many times you saw the same ad for a product on TV or social media and said no to it multiple times but then one day you changed your mind and decided to get it.Remember that "No" is not a dead end, but a sign that you're on your way to "Yes."3) No One Cares How Much You Fail Failing at something can feel painful, but the truth is that no one cares how much you've failed–only how much you've succeeded.Babe Ruth, one of the best baseball players of all time, is remembered for his record of 714 home runs, not his record of 1,330 strikeouts.Abraham Lincoln started two businesses that failed and lost eight elections. R.H. Macy. failed seven times before launching Macy's. But like Ruth, these men are remembered for their accomplishments, not their defeats."When everything in life is over and done with, no one will remember your failures, just your successes. And neither will you."

✅ Actionable Advice: 1) Let the customer end the sale, not you:

• As a salesperson, your job is to keep selling. If all you've heard are "Yeses" the sale is far from over.

2) Hearing "No" is not a dead end:

• A "No" could mean you're on the right path and there's a "Yes" around the corner.

• Remember that 60% of customers say "No" 4x before they say "Yes."

3) No one will care about how many times you failed:

• Everyone who's successful has a large history of failures.

• There's a big difference between failing and being a failure–the only way to truly fail is to quit.

🎧 Podcast/YouTube Update:

Here are 3 popular podcasts you may have missed: Logan Ury: How To Not Die Alone Morgan Housel: The Psychology of Money MJ DeMarco: The Great Rat Race Escape

📖 Reading Lesson:A simple formula to read 52 books a year.

⭐️ Weekly Quote:"Read non-fiction in the morning to wake up your brain.Read fiction in the evening to wind down your brain."(share here)

Thank you for your support everyone, I'll see you next Sunday!Read on,Alex W.